Hate AI Data Centers? Big Tech’s New Ad Campaign Aims to Change Your Mind
A multimillion-dollar campaign is trying to reverse the trend of the public’s growing disdain for AI data centers.
The growing number of Americans who oppose AI data centers have recently been confronted by a concerted effort on the part of big tech companies and the US government to change their minds. President Donald Trump has been among those leading the charge, stating that those who oppose data centers will end up "backwards and poor" and likening such opposition to "killing the Golden Goose."
This sentiment is echoed by billionaire tech leaders who have launched a multimillion-dollar advertising campaign aimed at swaying public opinion ahead of the upcoming midterm elections. The campaign, dubbed Build American AI, is being funded by the pro-AI political action committee Leading the Future, and is targeting key election battleground states such as Kansas, Ohio, and Wisconsin.
The campaign's main goal is to rebrand data centers as vital economic lifelines and portray them as engines of economic growth and job creation. However, marketing experts caution that overcoming deep-seated skepticism towards tech companies and AI will be a significant challenge, and that the campaign will need to build a strong case for local benefits in order to be successful.
Written by urgent.news from CNET's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
