Harley-Davidson CFO Jonathan Root sells $42,672 in common stock

Harley-Davidson CFO Jonathan Root divested $42,672 worth of the company's common stock on September 1, 2026. The CFO sold 1,554 shares at a price of $27.46 per share. As of the latest data, the stock is trading at $27.81, reflecting a 58% increase over the past six months and a 38% gain year-to-date. Root's sale was executed in accordance with a trading plan established on February 17, 2026.

Currently, he holds 26,292 shares directly and 15,177.5382 shares indirectly through a 401(k) Plan. Harley-Davidson offers a 2.7% dividend yield, which has been increased consecutively for five years. Based on InvestingPro's analysis, the company appears undervalued at the moment. Harley-Davidson recently released its second-quarter 2026 earnings, which surpassed market expectations.

The company reported an increase in profit and revenue, with global sales up by 1%. Despite a 6% decline in consolidated revenue to $1.227 billion, the core motorcycle business demonstrated resilience with a 6% rise in sales to $1.1 billion and an 18% increase in operating income to $72 million. Harley-Davidson has raised its full-year operating income guidance for both its motorcycle and financial services segments.

The stock's price target has been adjusted by the investment firm DA Davidson, now ranging from $30 to $33, with a Buy rating maintained. Additionally, Director Daniel Nova made a significant insider transaction by purchasing approximately $1 million worth of stock, equivalent to 40,000 shares at $24.5675 each. These events underscore the positive market sentiment and investor confidence in Harley-Davidson's business outlook.