Google will not have to sell AdX business, but it will have to make changes
Following a prior court battle , a judge has now ruled that Google won’t have to sell off its AdX (ad exchange) business after all, and will instead have to make some undisclosed behavioral changes. more…
In a recent court decision, a judge has ruled that Google will not be required to sell off its AdX business, despite a prior legal dispute. According to reports from Bloomberg and The New York Times, Google will instead face undisclosed behavioral changes as part of the ruling. The Department of Justice had sought to force Google to sell its AdX business and make the auction logic behind ad placements public information.
However, Judge Leonie Brinkema denied the DOJ's request, instead proposing "behavioral changes." The final decision on these changes will be made available in 14 days, once both Google and the DOJ have had the opportunity to redact any sensitive information. Despite this setback, the ruling is still seen as a significant victory for Google, as it finds the company guilty of breaking the law to maintain its monopoly on advertising.
However, the sale of AdX could still have had an impact on the rest of Google's advertising business, even though it is not the largest component. For further updates, check out 9to5Google on YouTube.
Written by urgent.news from 9to5Google's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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