DSGCP, Saket Gore buy bback to build a broader Asian recovery brand
For years, bback was known in Singapore for a narrow, if relatable, promise: helping people feel less wrecked after a night of drinking. Now, under new ownership, the company wants to stretch that proposition into something broader: recovery not just from alcohol, but from exercise, travel, fatigue and the general overload of modern urban life. […] The post DSGCP, Saket Gore buy bback to build a…
Singapore-based recovery brand bback has changed ownership, now being acquired by DSG Consumer Partners and former Himalaya Wellness CEO Saket Gore. The deal aims to expand the brand's focus beyond alcohol recovery to include post-exercise, travel, fatigue, and everyday tiredness. The acquisition comes as consumer wellness brands in Southeast Asia seek to move beyond single-use products and build daily habits. bback's flagship product, Party Relief, is a supplement aimed at alcohol recovery, and the brand has also expanded into hydration and liver wellness products.
Gore, who previously led Himalaya Wellness across Asia Pacific, will take over as CEO. The move is seen as a strategic investment in the growing demand for functional health and wellness products in the region, particularly as consumers become more health-conscious and spend more on supplements and preventive wellness products.
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