Dire straits: Brand on the run as Trump suggests Hormuz can be renamed in his honor

Donald Trump, known for his penchant for renaming and branding, has now reportedly set his sights on the Strait of Hormuz. The US President suggested on his social media account that the strategic waterway could be renamed the "Trump Strait" in a bid to solve any perceived problems. This proposal is part of a pattern of name changes and branding projects that have become common under Trump's administration - from renaming the Gulf of Mexico the Gulf of America to altering the name of Lake Ontario to Lake America.

The trend has even led tech companies like Google and Apple to change the name of Lake Ontario to Lake America for US users, despite criticism from those arguing against political pressure dictating geographical nomenclature. The move has sparked both amusement and concern, with late-night TV shows and political analysts debating the implications of Trump's actions.

While some view it as a lighthearted and effective distraction, others see it as a more serious attempt to divert attention from pressing issues like the cost of living and the state of democracy.