Dior turns its iconic Cannage green for Middle East exclusive
Dior has never needed to reinvent cannage so much as recolour it. That is the exercise behind the Middle East exclusive launch of the La D My Dior timepiece and the My Dior jewellery collection: the house’s signature motif, worked in gold and struck through with an intensely saturated green lacquer. Cannage is Dior shorthand for heritage. The interlaced pattern traces back to the Napoleon III…
Dior has chosen to recolor its iconic Cannage green for an exclusive launch in the Middle East. The La D My Dior timepiece and the My Dior jewellery collection feature the house's signature motif, meticulously applied in gold with an intensely saturated green lacquer. Cannage, a shorthand for heritage, traces back to the Napoleon III chairs that were present during Dior's early shows.
The lacquer doesn't just sit on the gold, but rather argues with it, creating a sculptural effect rather than a decorative one. The timepiece's dial and strap also carry the graphic cannage lines, finely engraved to shift with light. This limited edition collection is available only in the Middle East, signaling how heritage houses are directly designing for the region, not treating it as an afterthought.
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