Delta takes sports fandom global with new Sport 24 partnership
On long-haul international flights, customers can cross oceans and time zones while major sports moments unfold back home and around the world. Beginning this fall, Delta will give customers on international flights a new way to watch those moments—live from their own devices. Through a new partnership with global sports marketing agency IMG, Delta Sync […]
Delta is expanding its reach in the sports world with a new partnership with global sports marketing agency IMG. This collaboration will allow Delta customers on international flights to access live sports programming through Sport 24's channels, all from their personal devices. The new service, Delta Sync Wi-Fi, will be available on international routes to and from the U.S. through the airline's free SkyMiles Membership platform.
This move is part of Delta's broader strategy to enhance the travel experience for sports fans, leveraging the sports connections the airline already has with organizations such as Team USA, the WNBA, PGA TOUR, and the Masters Tournament. Sport 24, owned and operated by IMG, is the world's first dedicated live sports channel available on airlines and cruise ships, offering around-the-clock sports coverage to travelers.
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