Cardi B Has Kulture Star in Grow-Good Beauty Campaign, Promises Daughter Will Own Company
The rapper launched her hair-care brand in March.
Cardi B has enlisted her 8-year-old daughter Kulture to star in the brand's fall restock campaign for her hair-care line, Grow-Good Beauty. The heartwarming ad shows Kulture in green pajamas and curlers, browsing through fruits and vegetables that make up Grow-Good's formula. On social media, Cardi expressed her excitement, noting that Kulture "knows exactly what's needed for healthy hair" and that "GROW GOOD is back in stock NOW."
The Grammy-winning rapper also clarified that the campaign is not solely a beauty advertisement, but a way for Kulture to eventually own the company.
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