Busan becomes Olive Young's beauty hub outside Seoul
CJ Olive Young is stepping up efforts to establish Busan as a global K-beauty hub, opening a large-scale town store and a design-focused outlet. The country’s largest beauty retailer said Wednesday that it relocated and expanded Olive Young Nampo Town in Nampo-dong, Busan’s Jung District, on Friday, making it the largest town-format store outside the capital region. It also opened Olive Young…
CJ Olive Young is intensifying efforts to make Busan a prominent K-beauty destination outside of Seoul. The leading beauty retailer recently opened a sprawling town store and a design-focused outlet in the city. On Friday, CJ Olive Young relocated and expanded its Olive Young Nampo Town store in Busan's Jung District, transforming it into the largest town-format store outside of the capital region.
On Sunday, they inaugurated Olive Young Millak The Market in Millak-dong, Busan's Suyeong District. This expansion coincides with a significant surge in foreign visitors to Busan. In 2024, the city welcomed 3.1 million international tourists, the highest number among non-capital cities. Over the first half of the year, this figure climbed 44% year-over-year to 2.4 million.
A major contributor to this growth is cruise tourism, with projections suggesting that the number of cruise passengers visiting Busan will nearly quadruple to 990,000 in 2025, up from 257,000 in 2024.
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- Busan becomes Olive Young's beauty hub outside Seoul koreatimes.co.kr
