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Axe vies for more mature brand positioning while nodding to Y2K roots

New ads for the Unilever brand show men briefly turning back into their teen selves, popped collars and all, as Axe states, “You got better. So did we.”

We haven't written up this one. Marketing Dive has the full story — the link below goes straight to it.

Read the original at marketingdive.com →

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Alteogen Signs Up to $3.22 Billion Licensing Deal With Novartis

Alteogen has secured a landmark licensing deal with global pharmaceutical giant Novartis, underscoring the global competitiveness of its proprietary platform technology for converting intravenous…

  • Alteogen signs $3.22B licensing deal with Novartis on September 2
  • Novartis gets exclusive rights to develop SC versions of biologics using ALT-B4 platform
  • Deal could bring up to $3.22B to Alteogen, with royalties on net sales

More from Wednesday 2 September →