Alex Cooper sparked a baby registry gifting chain across social media — and the videos are heartwarming
Alex Cooper inspired a viral movement in which strangers, creators, and brands purchase baby registry items for expectant parents.
The internet's collective energy often fuels acts of genuine help, such as purchasing a car seat for an unknown individual. This phenomenon unfolded after Call Her Daddy host Alex Cooper began surprising expectant parents by buying items from their Babylist registries. Cooper, expecting her first child with husband Matt Kaplan, turned to her audience for pregnancy and parenting advice.
Responding to the community's support, Cooper initiated clearing registries as a way to give back. Recipients were touched, sharing emotional unboxing videos as cribs, car seats, mattresses, and swaddles arrived. Other individuals began clearing strangers' registries, contributing from a pack of bottles to entire lists. This started as a celebrity giveaway but evolved into a broader chain of people paying the gesture forward.
Babylist, the online baby registry platform, joined Cooper and her Unwell media network to formalize the effort under the #BabylistItForward campaign, committing to support over 1,000 families. Brands like Pampers, Mina Baie, UPPAbaby, Cozy Crew Club, Kiplie, and Itzy Ritzy also participated, contributing gifts and products. The trend demonstrates the power of viral moments transforming into tangible support for those truly in need.
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