Air India Express rolls out new uniforms for cabin crew, frontline staff
Through the airline’s ‘Tales of India initiative’, the airline has introduced distinctive aircraft tail art inspired by India’s indigenous art forms
Air India Express introduced new uniforms for its cabin crew and frontline staff starting from September 1, unveiling a fresh look for the teams that welcome, assist, and engage with guests daily. The airline announced the new uniforms were rolled out across cabin crew, airport services, aviation security, and flight operations teams, signifying the airline's evolving identity and transformation of the guest experience.
Inspired by the airline's 'Tales of India' initiative, the uniforms incorporate design elements influenced by various Indian states such as Tamil Nadu's Kanjeevaram, Himachal Pradesh's Pattu, Gujarat's Patola, Assam's Gamosa, and Madhya Pradesh's Bagh. The design reflects the meaningful connections Air India Express establishes across regions, cultures, and communities, combining traditional Indian sensibilities with modern aesthetics through contemporary silhouettes inspired by the traditional kurti, tailored jackets, scarves, and pocket squares.
Sunil Suresh, head of marketing, e-commerce, and loyalty at Air India Group, stated that the new uniforms were designed to reflect the energy, professionalism, and warmth of the frontline teams shaping memorable moments in every guest's journey. The uniforms draw from the airline's Xpress Blue color palette, accented with its signature Xpress Orange, creating a visual connection with the airline's brand and guest experience.
The uniforms were created in-house by Air India Express designer Pooja Krishnan, who led the design for female cabin crew, airport services, aviation security, and flight operations personnel. The men's cabin crew uniform was developed in collaboration with Trent Limited. Made from banana crepe fabric, the uniforms are designed for comfort, breathability, durability, and elegant drape, enabling frontline teams to perform their roles confidently while embodying Air India Express' warm, thoughtful, and culturally connected approach to hospitality.
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