Absa named headline sponsor of Delicious Festival’s 2027 return
Absa has been named headline sponsor of the Delicious Festival, which returns to Kyalami on April 10 and 11, 2027, with the SABC as broadcast partner.
The Delicious Food and Music Festival, a beloved event known for attracting top international acts, is set to return in 2027 with a new headline sponsor. After losing its partnership with Canal+ in April due to corporate restructuring, the festival's organizers announced Absa as the new headline sponsor on September 1. Sydney Mbhele, Absa's Group Chief Marketing and Corporate Affairs Officer, expressed their belief that their partnership would create meaningful opportunities for attendees to experience the festival's music, food, creativity, and culture.
The Delicious Food and Music Festival has a history of featuring acclaimed musicians such as Janet Jackson, Erykah Badu, and Jason Derulo. The festival's return after its cancellation in 2026, now rescheduled for April of the following year, has generated excitement among attendees eagerly awaiting the official line-up. The Delicious Food and Music Festival will be held at the Kyalami Grand Prix Circuit in Johannesburg.
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