Zepto’s Retention Play: Fewer Discounts, Premium Carts & A Paid Club
Before we turn the talk to Zepto’s IPO delay and how the company is looking to address the one problem…
In August 2024, investors expressed confidence in Zepto's execution following its $1 Bn raise at a $5 Bn valuation. Since then, Zepto's revenue more than doubled to ₹22,623.6 Cr in FY26 from ₹11,109.9 Cr in FY25, but its consolidated net loss jumped 26% YoY to ₹5,905 Cr from ₹4,699.7 Cr. The company's IPO plans were put on hold, likely due to concerns about its valuation and higher losses compared to rivals Blinkit and Instamart.
Zepto has now shifted focus from new customer acquisition to customer retention. It has reduced discounts, paused dark store expansion in metros, and introduced a paid loyalty program. The company also raised its free delivery threshold and pulled back on blanket cashbacks. Despite these changes, Zepto still faces challenges, including high free cash burn and a declining user base.
Written by urgent.news from Inc42's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
