UOB Private Bank appoints UBS’ Dominique Boer as Asean market head
Boer, who has held senior roles at UBS and Credit Suisse, will take up the position on Sep 17
UOB Private Bank has announced the appointment of Dominique Boer as its regional market head for the Association of Southeast Asian Nations (Asean). Boer will officially start her new role on September 17, based in Singapore. The bank's news release on September 1 revealed that Boer will report directly to Chew Mun Yew, the head of UOB Private Bank.
Her primary responsibilities will include driving the growth and strategic development of UOB's Asean wealth management franchise. This includes efforts to strengthen client relationships and expand the bank's presence across regional wealth corridors.
Boer brings an impressive wealth of experience from her previous roles at UBS and Credit Suisse in Singapore. She has spent about a decade at Credit Suisse, where she specialized in private banking, retail banking, and corporate banking. Over the past two decades, Boer has held senior private banking positions in various markets across the Asia-Pacific region, including the Philippines, India, and Australia.
With 35 years of experience in financial services, spanning private banking, retail banking, SME banking, and corporate banking, Boer is well-positioned to lead UOB's Asean wealth management strategy.
This appointment is particularly significant as UOB Private Bank intensifies its regional wealth management push. The bank aims to double its wealth management income by 2030. Asean has emerged as a key growth area for UOB's wealth franchise, driven by the increasing number of affluent and high-net-worth individuals across the region.
UOB currently serves more than eight million customers in Singapore, Malaysia, Thailand, Indonesia, and Vietnam. The lender is leveraging its existing relationships with entrepreneurs, family businesses, and corporate clients to capture a larger share of the wealth generated in these markets.
UOB's expansion in Asean is not confined to the region alone. In July, the bank announced ambitious plans to increase assets under management and wealth revenue five-fold in Hong Kong by 2030. To support this growth, UOB is also tripling its client adviser headcount in Hong Kong to around 60. These strategic moves underscore UOB's commitment to becoming a leading player in the Asean wealth management landscape.
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