Übernahme: Schwedische Firma kauft Traditionsmarken Uhlsport und Kempa

Swedish textile firm New Wave Group has acquired majority ownership of traditional German sportswear brands Uhlsport and Kempa. The 100% share purchase agreement was signed, with the transaction expected to be completed by early October. Uhlsport, headquartered in Balingen, was founded in 1948 and specializes in leather vests, selling clothing, accessories, and equipment for team sports, particularly football and handball, under the Uhlsport and Kempa brands.

The company operates distribution centers in Balingen and Bisingen, as well as subsidiaries in France, Sweden, and Spain, serving customers across Europe and globally. Last year, Uhlsport generated around 67 million euros in revenue, posting a slight loss. New Wave Group, which also has contracts with 5,000 clubs across Europe through its Craft brand, aims to leverage Uhlsport's strong relationships with clubs, national teams, and associations to expand its product range.

Uhlsport GmbH will maintain its independence and headquarters in Balingen, with CEO Melanie Steinhilber retaining her position and overseeing the operation of the Uhlsport and Kempa brands. The acquisition presents a significant opportunity for Uhlsport, according to Steinhilber. Uhlsport's long-time co-owner, Günter Daiss, expressed satisfaction with the new ownership, stating that he is entrusting the company to capable hands and creating space for future development.