SuperGold card holders missing out on discounts
A SuperGold Card discount is offered by hundreds of businesses, but a lack of promotion means many superannuitants are unaware of the details.
Superannuitants in New Zealand are being urged to advocate more for SuperGold Card discounts they are entitled to, despite many missing out due to a lack of promotion. Hundreds of businesses offered the discount, but consumers were unaware. The Warehouse's Red Sheds gave a 5 percent discount on the first Tuesday, but an older couple left without the discount.
The couple returned to the store and received $18 back. The Warehouse expressed regret and acknowledged the need to improve visibility of the offer. Other shoppers, like Frances Marychurch from Woolworths and Ross Horne from New World, also complained about insufficient awareness of the SuperGold Card's benefits. Retailers and superannuitants alike are called upon to better promote the discount.
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