Sephora launches Olive Young K-beauty Edit in Singapore on Sep 2 – here's what you can expect
The Sephora x Olive Young K-beauty Edit is finally in Singapore, bringing cult K-beauty brands including Dr Althea, Bioheal Boh, Rejuran and Celimax closer to home.
Sephora has introduced its first K-beauty edit in Singapore, featuring over 180 products from 20 Korean beauty brands. The partnership between Sephora and Olive Young, a leading K-beauty retailer in Seoul, aims to make the latest beauty trends more accessible and experiential for Singaporean consumers. This collaboration, which began in the US and now extends to Southeast Asia, includes stores in Singapore, Malaysia, and Thailand.
Olive Young's expertise in Korean beauty trends, consumer preferences, and product performance has guided the curation of the edit. Sephora, with its experience in turning product discovery into an approachable experience, brings its unique perspective to the collaboration. The Singapore edit will be displayed at Ion Orchard, along with two other regional K-Beauty Discovery Launchpads in Kuala Lumpur and Bangkok.
Consumers can look forward to trying cult-favorite products like Bioheal Boh, Torhop, and Dr Althea, as well as discovering emerging brands. Sephora has also introduced freebies, including an insulated tote bag and a Tyvek pouch, to incentivize purchases. The partnership aims to bridge the gap between discovering and acquiring trending beauty products, making it easier for shoppers to stay updated on the latest Korean beauty innovations.
Written by urgent.news from Channel News Asia's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
