Roku launches its first OLED TVs, available now starting at $999

Roku has introduced its inaugural OLED televisions to its exclusive brand selection, with the pricing commencing at $999. The new Roku Pro Series OLED TV and Roku Pro Series LX OLED TV are poised to deliver an enhanced viewing experience through their OLED panels, characterized by their capacity to render deeper blacks and more vivid hues.

These improved visual attributes are complemented by the advantages of broader viewing angles, ensuring that every viewer enjoys an optimal sight line. Moreover, the utilization of OLED technology guarantees the presence of true blacks, enhancing the overall immersion of various content, from shadowy thrillers to bright animated favorites.

One of the standout features of these new Roku OLED TVs is the absence of the need for users to manually adjust picture settings prior to playback. The Roku Smart Picture Max automatically calibrates the TV to align with the content being viewed, optimizing the viewing experience without any additional effort from the user. Roku has also highlighted the design of these televisions, which boast an "ultra-thin profile and slim metal bezel," along with an integrated cable management system on the rear of the TV.

Additionally, the televisions come equipped with an "Automatic Game Mode," tailored for gaming consoles, to minimize input lag and other performance-related factors, in conjunction with a 144Hz refresh rate.

The user interface is further enhanced by a remote control featuring backlit buttons, customizable shortcuts, and a Bluetooth headphone mode, alongside a convenient remote finder feature. The Roku Pro Series OLED TV is available in two sizes, commencing at $999 for a 55-inch model, with a 65-inch option also on offer. Both models can be purchased directly from Amazon starting today. The LX models, conversely, are scheduled for release in October at a starting price of $1,299.