Roku just announced its first OLED TVs from $999 — and they could be game changers for people who hate smart TVs
Roku just unveiled the Pro Series OLED and the Pro Series LX OLED, and they could seriously disrupt the OLED market in 2026.
Roku, the creator of the user-friendly streaming platform, is introducing two new OLED TVs to the market this year. The entry-level model, the Roku Pro Series OLED, starts at $999 for a 55-inch screen and is currently available on Amazon. The more affordable option, priced at $999 for a 55-inch screen, is $200 less than LG's entry-level OLED and $200 more than Samsung's.
The Roku Pro Series OLED supports a native refresh rate of 120Hz, catering to the gaming needs of users with consoles like the Xbox Series X and PlayStation 5 Pro. It also features Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and AMD’s FreeSync Premium. The higher-end, $1,299 Pro Series LX OLED is set to release in October and offers a 144Hz refresh rate with VRR, as well as an advanced polarizer to minimize room reflections.
This marks Roku's entry into the OLED market, promising a user-friendly experience that stands out from competitors like LG, Samsung, and Sony.
Written by urgent.news from Tom's Guide's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
