Reliance Consumer Products Launches Bombay Creamery Ice Cream Brand, Targets Growing Market
New Delhi, Sep 1: Reliance Consumer Products Ltd (RCPL) on Tuesday announced to enter the ice cream market with the brand Bombay Creamery. This will be backed by RCPL's national distribution infrastructure, retail scale and consumer insights, said a statement from RCPL. The FMCG arm of Reliance Industries Ltd (RIL) has claimed that the Bombay Creamery portfolio is made with real dairy cream.…
Reliance Consumer Products Ltd (RCPL), the FMCG arm of Reliance Industries Ltd (RIL), has entered the ice cream market with a new brand called Bombay Creamery. RCPL's statement highlighted that the brand is built on the idea that "dairy should not need shortcuts." The newly launched Bombay Creamery promises to offer genuine ice cream taste at an affordable price for every Indian family.
Bombay Creamery's ice cream portfolio includes a variety of options in popular formats like cones, cups, tubs, bars, and sticks, with prices starting at Rs 10. The line-up will initially be available in Western India and will later be extended across the country.
The Indian Ice Cream market, valued between Rs 24,350 crore (USD 2.98 billion) and Rs 31,276 crore in 2025, is projected to experience double-digit growth. According to IBEF report, the market could reach up to Rs 63,941 crore by 2034, with a forecasted compound annual growth rate (CAGR) of over 11 to 14 per cent. Major players in the market include Amul, Kwality Walls, and Vadilal, among others.
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- Reliance Consumer Products enters ice-cream market with Bombay Creamery business-standard.com
