Reliance Consumer enters ice cream market with Bombay Creamery

Reliance Consumer Products Limited (RCPL), a subsidiary of Reliance Industries Limited (RIL), has entered the ice cream market with a new brand called Bombay Creamery. The company's ice cream products will be priced starting at Rs 10 and will come in a variety of forms such as cones, cups, tubs, bars, and sticks. The brand's promise is to deliver "global quality at an affordable price." Presently, Bombay Creamery products are available in Western India, but the company plans to expand its reach across the entire country.

RCPL aims to establish a long-term presence in the ice cream category, leveraging its strong national distribution network, retail scale, and rich consumer insights. The company has previously entered several other segments including beverages, food and snacks, personal care, and home and fabric care, all with competitively priced products targeting mass-market consumers.

T Krishnakumar, Director of Reliance Consumer Products Limited, emphasized that Bombay Creamery is built on the belief that "dairy shouldn't need shortcuts." The company assures that Bombay Creamery guarantees genuine taste of a real ice cream every single time, at a price that every Indian family can afford.