New Apple CEO John Ternus now has his own X account

New Apple CEO John Ternus has taken to the social media platform X, establishing a presence under the handle @johnternus. His bio succinctly states ' CEO', and his inaugural post is a simple 'hello'. Ternus has just begun his official tenure as Apple's leader, with outgoing CEO Tim Cook assuming an Executive Chair role.

Apple's interaction with social media is a topic of interest. While the company operates the @apple account on X, limiting content to sponsored ads, certain executives like former CEO Tim Cook and SVP Marketing Greg Jozwiak maintain their own public-facing profiles. The nature of Ternus's future posts on X remains unknown, but it can be inferred that they will likely mirror Tim Cook's approach, featuring product announcements and occasional statements on various company initiatives.

The Ternus account is anticipated to be particularly active on September 16th, coinciding with Apple's major fall product announcement event. This will include the unveiling of new iPhones and Apple Watches. Ternus has ascended to the CEO position after serving as SVP of Hardware Engineering for five years, contributing to a twenty-five-year career at Apple.

He is perceived as more product-oriented compared to his predecessor, Tim Cook, who excelled in operations management. For further Apple news, viewers can explore 9to5Mac on YouTube.