Netflix Secures Commercial Distribution for Expanded NFL Slate
The streaming giant’s full NFL slate will be shown in commercial establishments.
Netflix has secured a commercial distribution deal for an expanded NFL slate, ensuring their games are widely available in establishments like bars and restaurants. The agreement with EverPass Media, a technology platform, will cover all of Netflix's significant NFL rights package, including a Week 1 game from Australia, a Thanksgiving Eve game, two Christmas games, a crucial Week 18 playoff game, and the NFL Honors awards show.
This distribution is crucial for Netflix, as Nielsen measurement of out-of-home viewership has become a key factor in television audience metrics. DirecTV for Business will also market, sell, and distribute these NFL games as part of their partnership with EverPass, which recently extended their contract with the commercial distributor for NFL Sunday Ticket.
EverPass is currently being acquired by London-based DAZN, which will rebrand itself as DAZN for Business once the deal is completed.
Written by urgent.news from Front Office Sports's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
