Möbelhändler: Ikea will die Preise senken
Die Nachfrage in Europa schwächelt. Der schwedische Möbelriese Ikea kündigte darum an, die Preise für tausende Produkte zu senken – auch in Deutschland.
Ikea plans to slash prices in a fresh wave to stimulate faltering demand in Europe, according to a report. The Swedish furniture retailer has earmarked a total investment of 1.2 billion euros for the price reduction. Juvencio Maeztu, CEO of the largest Ikea retail outlet Ingka, cited rising living costs and mounting difficulty for many people as the rationale behind the move.
In Germany, Ikea's largest market, prices for over 1500 products have been reduced. For instance, the Poäng chair is now priced at 119 euros, down from 179 euros. According to Ikea, these discounts will be offset by savings in other areas, such as the significant 70% decrease in packaging costs following the redesign of the Pax wardrobe series.
The company also attributes cost reductions to increased automation and the use of renewable energy. To attract new customers, Ikea is also focusing on smaller stores in inner-city areas, deviating from its conventional model of large suburban furniture stores. Additionally, Ikea is reducing the footprint of its physical stores in Germany.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
