«Marktanteile zu verlieren, ist inakzeptabel»: Philipp Navratil baut Nestlé um – doch die Börse ist noch nicht überzeugt
Seit einem Jahr leitet der Schweizer den weltgrössten Nahrungsmittelkonzern. Im Gespräch mit der NZZ zieht er eine Zwischenbilanz.
Philipp Navratil, the CEO of Nestlé, has been working to revitalize the world's largest food company since taking over a year ago. In an interview with the NZZ, he reflected on the company's progress and future goals. Nestlé faced numerous challenges under previous leadership, including doubts about its credibility, weak growth figures, and a declining share price. One year into his tenure, Navratil is evaluating his performance and the company's trajectory.
Navratil emphasizes that Nestlé must perform better than its competitors, with no excuses allowed. He is committed to achieving a 2% real internal growth (RIG) annually, which focuses on actual sales volume rather than just revenue influenced by price changes. To achieve this, Nestlé needs to develop a "winning portfolio" of products that cater to customers' demands, particularly the younger generation. For example, investing in cold coffee drinks and marketing strategies aimed at engaging younger consumers.
The CEO also initiated a 16,000 job cut program, around 6% of the workforce, to streamline the company and free up resources for growth. He and the Nestlé Board President, Pablo Isla, are promoting a new performance culture to ensure everyone understands their responsibilities. Navratil firmly believes that losing market share is unacceptable and stresses the need for transparency within the organization.
While Navratil reports that progress is being made, with the RIG increasing in recent quarters, he acknowledges there is still much work to be done. He aims to not only reach set goals but continuously improve them. One significant challenge faced by Nestlé was a baby milk powder recall due to potential contamination with the toxin Cereulid, which led to widespread criticism.
However, Navratil addressed this issue openly through a public video message, apologizing for the incident and assuring parents of the company's commitment to safety.
Written by urgent.news from NZZ Wirtschaft's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
