John Ternus takes over as Apple enters era of AI, foldable phones
The handover ends Tim Cook’s 15-year run, replacing the operations specialist with the engineer behind Apple’s hardware.
John Ternus assumed the role of Apple's chief executive on Tuesday, inheriting a company that leads in the smartphone market but lags behind in artificial intelligence. His primary challenge will be managing the company's dependence on China while dealing with intense political pressure from the White House. Tim Cook, who ran Apple for 15 years, stepped down, making way for Ternus who specializes in hardware engineering.
Apple is set to unveil its first foldable handset at its annual event on September 9. Dan Ives, an investment analyst, believes Ternus will focus on hardware innovation while preserving Cook's supply chain. Despite some analysts suggesting Craig Federighi as a more suitable choice for AI, Ternus' hardware expertise is crucial for driving the company's AI efforts.
Cook praised Ternus' background in engineering and design, emphasizing the importance of building products that change the world. Ternus' base salary remains at $3 million, while his total compensation could reach $58 million in the first year. Cook's compensation decreased to $2 million, with a potential total of $47 million next year.
Cook's global leadership role will be new for Ternus, who needs to learn the intricacies of international policy and diplomacy.
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