JioHotstar expands overseas with Singapore launch

OTT platform JioHotstar has announced its expansion into the United Kingdom, Canada, and Singapore, aiming to connect with the South Asian diaspora and grow its global presence. The company will provide more than 160,000 hours of content across 12+ languages, encompassing various genres, personalized recommendations, and flexible subscription plans.

JioHotstar's offerings will include television, films, regional programming, non-fiction, kids content, and anime. Amit Malhotra, Head of International Business at JioStar, emphasized that while streaming services have focused on expanding their catalogues, the true opportunity lies in reimagining audience experiences, from discovery to engagement.

He noted that South Asian audiences share a strong affinity for Indian entertainment, while global audiences are looking for diverse stories and cultures. JioHotstar plans to launch with a diverse lineup of new originals, iconic franchises, and a wide selection of television content in the three countries, marking a significant phase in its global growth.

The company currently boasts an average of 500 million monthly users in India and a library of over 300,000 hours of programming in 19 languages, featuring movies, originals, live sports, anime, children's shows, and TV series from more than 100 channels.