JetBlue unveiled its new domestic first-class seat with more space, Bluetooth, and customizable cocktails. Take a look.
BlueFirst is the latest sign of JetBlue's — and the broader airline industry's — laser focus on premium demand. Here's a closer look at its new seat.
JetBlue unveiled its latest addition to premium domestic travel: the BlueFirst first-class cabin. The airline's new seat, set to debut later this year, boasts a recliner-style chair with extra legroom and a 13.3-inch touchscreen. Passengers can customize their cocktails using the seat's Mixologist Mode, ordering drinks through Bluetooth headphones.
The seat also includes USB-A, USB-C, and 110VAC charging ports, a small center table, and a 7-inch to 5-inch recline. BlueFirst will be available on Airbus A220, A320, and A321 aircraft and will serve all markets where JetBlue operates, including areas currently without Mint business class. The airline's CEO, Joanna Geraghty, emphasized that premium should feel special, not stuffy, with BlueFirst offering innovative elements to refresh the domestic first-class experience.
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