Instagram Tightens AI Rules, Limits Reach Of Undisclosed AI-Generated Profiles
Instagram is tightening its rules around AI-generated identities by replacing its existing “AI creator” label with a new “AI-generated profile” tag. The platform will also restrict the reach of accounts that feature AI-generated people but fail to disclose that information to users. Instagram said the revised terminology is intended to make it easier for users to understand when a profile…
Instagram is tightening its AI policies by introducing a new label for AI-generated profiles and restricting the visibility of undisclosed AI-generated accounts. The platform aims to improve user understanding of AI-generated identities versus real profiles. While profiles with minor AI edits won't be affected, undisclosed AI-generated accounts may see reduced visibility in feed recommendations and limited exposure beyond existing followers.
The changes come in response to user concerns about profiles that seem real but are actually AI-generated, particularly as generative AI creates more realistic virtual influencers. Instagram will notify creators of AI-generated profiles without disclosure and allow them to appeal any incorrect classifications.
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- Instagram puts new limits on undisclosed AI profiles techcrunch.com
