Instagram takes aim at AI-generated profiles, limits reach of unlabelled accounts

Instagram is introducing clearer AI labels, changing 'AI creator' to 'AI-generated profile', to boost transparency on the platform. Users who create AI-generated avatar profiles must adjust their labels appropriately or face restrictions on the extent of their reach. Instagram's update is based on feedback from earlier testing of the AI creator label, as people have expressed concerns about seeing profiles that appear human but later discovering the individual is AI-generated.

The company aims to provide users with clearer information about the nature of the profile they are engaging with.

This initiative aligns with similar efforts by Spotify, which is also working on labeling 'AI Personas' starting mid-September. The music streaming giant stated that users dislike being deceived by AI artists, as they find it misleading to see a human-like artist profile only to realize it's AI-generated. Spotify indicated that AI Personas will not be featured in editorial or algorithmic recommendations.

For Instagram, the new labeling policy only applies to unlabelled AI profiles. The platform's terms and conditions require comments to be in English, written as full sentences, and refrain from being abusive or personal. Users must follow community guidelines when posting comments.