Instagram cracks down on AI influencers pretending to be real people
The attractive travel influencer posting beach photos may look real. So might the fitness coach, aspiring model or lifestyle creator who follows you and sends you a message. But increasingly, the person in those pictures may never have existed. Get updated faster and for FREE: Download the Gulf News app now - simply click here. Instagram is now tightening its rules around AI-generated…
Instagram is implementing stricter rules regarding AI-generated influencers in an effort to prevent accounts from pretending to be real people. The platform will introduce clearer labels, such as "AI-generated profile," to indicate when the featured individual is an artificial creation. Creators who disclose their AI-generated status will not face reduced reach, while those who fail to disclose will see their account's recommendations limited.
This change comes as AI-generated influencers have become increasingly realistic, making it difficult to distinguish between human and artificial accounts. Instagram aims to increase transparency and allow users to easily identify whether the person in an account is real or AI-generated. The policy does not target creators using AI tools for editing or enhancing their content, but rather focuses on the identity at the center of the account.
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