Ikea multiplica por cuatro su inversión para bajar precios en España

Ikea is quadrupling its investment to lower prices in Spain, starting with its new fiscal year that begins this Tuesday. The Swedish furniture giant announced on Tuesday that it will allocate 53.4 million euros specifically for price reductions in the country, which is four times the 14 million euros it invested in the previous fiscal year. This commitment comes as Ikea aims to increase its affordability amid challenges like inflation and uncertainty.

Ikea's CEO in Spain, Carl Aaby, emphasized that during such challenging times, the company must take proactive steps to support the majority of people. They are dedicated to becoming more affordable and accessible to everyone. This commitment has been a consistent focus for Ikea over the years and will continue to guide their decision-making.

The CEO of the Ingka Group, Juvencio Maeztu, clarified that price reduction investments are not a short-term campaign but a long-term strategy to make Ikea more affordable when people need it most, even if it means lower margins. For Spain, average price reductions will be 21%, with notable discounted products including the Brimnes storage system, Lastare, and the Nissafors cart.

Beyond Europe, the Group Ingka will invest 70 million euros to offset inflationary and exchange rate pressures in Asia and North America. While approving price reductions, Ikea is also investing in smaller stores to enhance accessibility. In Spain, the company plans to develop compact stores, with a target of opening 15 such locations by 2030, investing 50 million euros in total.

Ikea is currently seeking suitable locations for these compact stores, which are expected to be located in commercial parks outside cities with populations over 100,000. These stores will have two floors and will be situated near loading and unloading zones.