How Tim Cook turned India into Apple’s growth engine; NIIF raises Rs 19,000 Cr infra fund
Close to 55 million iPhones were assembled in India in 2025, or roughly a quarter of Apple’s global production.
During Tim Cook's 15-year tenure as Apple CEO, India transformed from a potential market into a vital one for the company. After Cook's initial visit in 2016 to establish a local presence, Apple expanded its reach by launching an online store in 2020 and opening flagship retail locations in Mumbai and Delhi in 2023. The company also initiated iPhone production in India.
Cook's strategies led to Apple's India sales surpassing $10 billion for the first time in the fiscal year ending March 2026. His successor must now focus on further boosting both sales and manufacturing in India. Close to 55 million iPhones were produced in India in 2025, accounting for nearly a quarter of Apple's global production.
Apple did not target India's mass market but rather waited for more affluent consumers to upgrade to iPhones. Cook expressed great satisfaction with India's growth during his final earnings call as CEO, considering it one of Apple's most successful markets.
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