Urgent.News

What's breaking now, across thousands of outlets.

Business

How Hershey’s Katseye campaign takes on Gen Z’s desire for indulgence

As the confectionery maker invests in brands to build on recent growth, its flagship label teamed with a chart-topping pop group to support a new product.

We haven't written up this one. Marketing Dive has the full story — the link below goes straight to it.

Read the original at marketingdive.com →

More in Business

More from Tuesday 1 September →