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Hershey Hopes Katseye Will Lure Younger Snackers to New Crème Bars

At The Hershey Company, the candy is the star, but marketing executives at the chocolate titan have figured out a way for the sweets to share screen time with some notable guests. Katseye, the popular all-girl pop group, will have a significant role in a new ad campaign aimed at introducing new Hershey’s Crème Bars […]

Hershey Hopes Katseye Will Lure Younger Snackers to New Crème Bars

We haven't written up this one. Variety has the full story — the link below goes straight to it.

Read the original at variety.com →

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