‘Having the latest chipset will cost a lot more’: Poco gets real about the ‘pressure’ of rising memory costs as it launches the F9 Ultra with an unchanged chipset
In a briefing for the Poco F9 Ultra, Xiaomi sub-brand Poco explained why its new flagship phone doesn’t come with a chipset upgrade.
Poco has introduced the Poco F9 Ultra and F9 Pro, emphasizing improvements in display, imaging, and battery life. Interestingly, the Ultra model retains the same Snapdragon 8 Elite Gen 5 chipset as its predecessor, the Poco F8 Ultra. This marks a strategic shift for the Chinese brand, as it has avoided using the latest chipset due to the soaring costs of memory, which is putting pressure on the entire smartphone industry.
Poco's Senior Product Manager, Kang Lou, and Global PR lead, Olivia Jiang, explained that while performance is crucial, it's not always about the latest chipset. Instead, they believe performance is a combination of various factors, including a powerful chipset, an effective cooling system, and a great gaming experience. Despite the unchanged chipset, the Poco F9 Ultra remains competitively priced at $799 / £899, compared to the $729 / £749 price of its predecessor.
The phone also boasts a larger 8,050mAh battery and an 8,000mAh capacity, along with a 200MP wide camera. The Snapdragon 8 Elite Gen 5 is the same chipset found in the flagship Xiaomi 17 Ultra and OnePlus 15. The Poco F9 Ultra's upgrades, such as its VisionBoost D8 chip for a max display refresh rate of 185Hz and Bose-tuned audio, are aimed at delivering a flagship experience for users.
Written by urgent.news from TechRadar's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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