Google’s answer to Canva is an AI tool where you prompt instead of design
With Google Pics, Google is pushing deeper into the creative software market dominated by Canva and Adobe, but with a distinctly AI-first approach.
Google is set to expand its creative design offerings with a new AI-powered image creation and editing tool called Google Pics. This tool will be integrated into Google Workspace, specifically for business customers and premium Google AI subscribers. Google Pics, which utilizes Google's Nano Banana image generation model, will be available to most Workspace customers and Google AI Pro or Ultra subscribers over the coming weeks.
The tool is designed for everyday design tasks that might be encountered at work or in personal life, such as creating posters, social media posts, and other visuals. However, unlike competitors like Canva or Adobe Express, Google Pics is not a platform for artists and illustrators to publish templates and graphics for royalties. Instead, it focuses on AI-generated visuals based on user prompts, rather than allowing users to design new visuals from scratch.
Google Pics also includes advanced editing features like object isolation and transformation, text modification and translation within images, and collaborative editing capabilities. Users can generate multiple variations of an image, selecting the best one for their needs. The software will initially be integrated into Google Workspace's Docs and Slides, with Google Drive to follow.
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