Dolly Parton’s Catalog Surges by 1,143% in Streams After Her Death

Following Dolly Parton's passing on Aug. 25, her musical catalog witnessed an unprecedented surge in streams, jumping by 1,143% in official on-demand streams in the United States from one week to the next, according to Luminate. This remarkable increase came on the heels of Parton's death, with her music capturing a staggering 116.7 million streams in the U.S. during the Aug.

21-27 tracking period, up from just 9.4 million streams the previous week. The sharp rise in streams also translated into higher radio audience impressions, accumulating 48.9 million during the same period, compared to 2.8 million the week prior, marking a staggering 1,632% increase. Additionally, Parton's music earned 150,000 equivalent album units, a 1,428% growth from 10,000 units, and saw 144,000 downloads, an 8,084% boost from 2,000 units.

On Aug. 26, the day after her death, Parton emerged as the most streamed artist in the U.S., with 54.3 million streams, significantly outpacing the next closest act, Drake, who garnered 41.9 million streams. As a result of these gains, Parton's music climbed the latest Billboard charts, having its No. 16 reentry for "Jolene" on the Billboard Hot 100 and the Ultimate Dolly Parton album returning to the Billboard 200 at No. 5.

"Jolene," originally peaking at No. 60 on the Hot 100 in 1974, achieved a new high with 10.2 million chart-eligible streams, 5.5 million in airplay audience, and nearly 15,000 sold during the Aug. 21-27 period. "I Will Always Love You" also made history, debuting at No. 1 on Digital Song Sales with over 15,000 sold, and topping the Hot 100 at No. 27 with 6.5 million streams and 5.1 million in radio reach, more than half a century after its 1974 release.

Other Top 40 hits include Parton's "9 to 5," "Islands in the Stream," and "Here You Come Again," all of which climbed the Hot 100 chart.