Delicious Festival 2027: Event bags Absa as new sponsor
A new sponsor has come on to revive the music festival.
Absa has become the headline sponsor for the Absa Delicious Festival 2027, marking a new chapter for the beloved South African food and music event. Named the Absa Delicious Festival in partnership with the SABC, the festival will return to the Kyalami Grand Prix Circuit on April 10-11, 2027. After starting as a modest open-field festival in Johannesburg in 2013, Delicious has grown into a premier lifestyle event, attracting up to 40,000 attendees.
Over the years, it has featured an array of international and local musical acts, as well as tribute performances for influential artists like Lebo Mathosa and Brenda Fassie. With Absa as its sponsor, the festival aims to create memorable experiences, offering exclusive benefits and new ways for customers to enjoy the event. Candice Thurston, Absa's Managing Executive for Brand and Marketing, emphasizes that the partnership is built on the idea that "Your Story Matters," with music, food, and culture coming together to tell those stories.
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