Compagnia del gusto holding rileva il 100% di Winelivery

The Italian food and beverage company Compagnia del gusto holding has acquired 100% of Winelivery, a digital and physical platform specializing in wine and beverages. Winelivery connects consumers with brands. Compagnia del gusto holding is an Italian food and beverage holding company belonging to the Cosulich family. The Winelivery asset will now become part of Compagnia delle Vigne, the company's wine business unit.

Founded by Francesco Magro, Giovanni Roberto, and Andrea Antinori, Winelivery developed a "phygital" business model that combines a proprietary digital platform with a physical presence through several franchised sales points. The platform has around 1.7 million downloads and over 400,000 customers.

Compagnia del gusto holding CEO Ettore Nicoletto emphasized that the acquisition is not solely about expanding the business scale but rather integrating an innovative digital infrastructure, expertise, and innovation capabilities. These will help the Group develop in the short term.

The acquisition will enable Compagnia del gusto holding to strengthen its relationship with the end consumer, leverage data, and bring in tech and innovation capabilities applicable across all Group activities. The value lies in transforming Winelivery from a stand-alone platform to a strategic infrastructure serving the entire Group, fostering new consumption opportunities, gifting activities, and B2B initiatives that connect wine, specialty foods, and aquatic excellence.

This acquisition is part of Compagnia del gusto's accelerated development phase, which has recently strengthened its presence in the wine sector with the entry of Cantine Romagnoli and the acquisition of UK-based wine distribution company Jascots Wine Merchants, expanding the portfolio and production and distribution capabilities of Compagnia delle Vigne.

By the spring, Krumiri Rossi, a historic brand valued at over 10 million euros, was expected to be acquired. According to the source, the Winelivery management will remain with the company, while the network of 17 points of sale, some owned and others in franchising, developed by the platform, will be strengthened.