Church's Texas Chicken's China debut drew 2-hour lines — and $22 offers to wait in them
Church's Texas Chicken is betting big on China, with plans to develop at least 600 restaurants across the country over the next several years.
Church's Texas Chicken made a debut in China, opening its first mainland China location in Shanghai on Friday. The restaurant quickly drew long lines, with customers waiting in the rain for over two hours. Queue-sitters were even offering to wait in line for up to $22 on resale platforms, which was more than the price of a six-piece bucket of chicken.
Church's is aiming to develop at least 600 restaurants across China, despite sluggish consumer spending, indicating there is still an appetite for affordable indulgence. The opening of the restaurant has sparked discussions on Chinese social media, with some praising the taste and others questioning its authenticity. Church's Texas Chicken, founded in 1952, plans to enter a competitive market that already includes KFC, McDonald's, and domestic fried-chicken chains.
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