ChatGPT Ads Arrive in Europe, Starting With the Free Tier
Open ChatGPT in Europe on Monday and, if you’re on the free plan, you may notice something new sitting near the answers: an advertisement. As of 24 August, OpenAI is switching on ChatGPT Ads across 31 European markets — the company’s biggest advertising expansion yet — six months after it began quietly testing the idea in the United States. Free and Go users are in; anyone paying for Plus, Pro or…
ChatGPT advertisements are set to arrive in Europe beginning with the free tier starting from 24 August. OpenAI is expanding its advertising efforts across 31 European markets, six months after testing the concept in the United States. Free and Go users will be able to see ads, while users on Plus, Pro, and Enterprise plans will remain ad-free.
Ad personalization can be turned off, but the ads themselves cannot be turned off, and users must subscribe to a paid plan to avoid ads. OpenAI claims that advertisers will not have access to users' chat histories, and no customer data will be sold to advertisers. The ads will be clearly labeled and separate from ChatGPT's answers, making them easier to distinguish from regular content.
Despite these assurances, the medium of conversational ads may present new challenges in terms of user awareness and potential influence on user behavior.
Written by urgent.news from Dev.to's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
