'Business as usual': UAE gears up for September reset despite spectre of Iran war

The UAE is preparing for a September reset, with major projects underway and conference season resuming, according to experts. As the summer holidays end and pupils return to school, the country anticipates a surge in economic activity and tourism, which will aid its recovery from the Iran war's challenges. Experts like Charlie Lovett, from Carabia, a used-car platform, emphasize that September traditionally serves as a reset month in the UAE, with schools reopening and businesses returning to full operations.

However, the impact of the recent conflict has been mitigated by a prevailing sense of unity. Lovett notes that while uncertainty persists, businesses are learning to operate confidently amid it. The UAE government has introduced relief measures, including a Dh1.5 billion incentive package to support Dubai's business and tourism sectors, such as suspending hotel taxes.

Major conferences are set to take place, including the Abu Dhabi International Book Fair, the Education Interface conference, the Adihex event, and the International Property Show, all contributing to a steady normalization of the economy. Etihad Rail will begin operating in Dubai at the end of the month, enhancing connectivity and further boosting confidence.

Meanwhile, the UAE's private education sector continues to expand, with 26 new private education institutions planning to open in 2026-27, signaling sustained confidence in the city's long-term prospects.