Apple’s new CEO Ternus takes over from Tim Cook after 15 years
Apple’s new CEO John Ternus takes the helm of the iconic tech giant on Tuesday, ending Tim Cook’s 15-year tenure during which the company’s value skyrocketed to US$4.6 trillion thanks to the iPhone’s enormous popularity. The transition to a new CEO comes at a pivotal time for Apple. Artificial intelligence has unleashed the greatest upheaval within the industry since Steve Jobs unveiled the first…
Apple unveiled its new CEO, John Ternus, on Tuesday, concluding the 15-year leadership tenure of Tim Cook. During Cook's period at the helm, Apple's market valuation surged to an impressive US$4.6 trillion, propelled by the iPhone's immense popularity. Ternus' appointment arrives at a critical juncture for the tech giant, as artificial intelligence has triggered a major industry upheaval since Steve Jobs introduced the first iPhone in 2007.
Despite Apple's initial struggles in implementing AI-driven features, the company recently showcased advancements, including upgrades to its Siri virtual assistant, with an emphasis on privacy and everyday applications. Ternus will need to navigate hardware engineering challenges and address supply chain issues, while also strengthening relationships with influential figures, such as US President Donald Trump, who praised Cook during Tuesday's address.
Cook, who will adopt the role of executive chairman, is expected to maintain positive ties with Trump following his departure from the CEO position. Ternus' background includes contributions to several of Apple's iconic products, including the Apple Watch, AirPods, and Apple Vision Pro. He is set to unveil the latest iPhone at Apple's Cupertino, California headquarters next week.
Written by urgent.news from South China Morning Post's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
