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Anthropic launches Enterprise Frontier Safeguards to let businesses control how their data is reviewed, stored, and managed, after pushback from customers (Ashley Capoot/CNBC)

Anthropic on Tuesday announced it will walk back a controversial data retention policy after “a lot of feedback” from its business customers …

Anthropic has introduced Enterprise Frontier Safeguards, a system that allows businesses to control how their data is reviewed, stored, and managed when using its AI models. This move comes after the company received feedback from its business customers, who had expressed concerns about its data retention policy.

The new system combines zero data retention privacy with safeguards designed to detect misuse of Anthropic's Claude AI models. It enables customers to store their data in their own cloud infrastructure, rather than on Anthropic's systems. The company developed Enterprise Frontier Safeguards with over 100 customers across various sectors, including financial services, healthcare, and law, and collaborated with cloud partners such as Amazon Web Services, Google Cloud, and Microsoft Azure.

According to Investing.com, Anthropic will roll out the feature to customers in phases starting later this fall, and it will be available on several platforms, including Claude Code, Claude Enterprise, and Amazon Bedrock. The company had previously introduced a 30-day data retention policy to address attempted misuse of its AI models, but it has now moved to a zero data retention policy for eligible customers. Anthropic stated that it has never trained on enterprise data without permission.

Brief written by urgent.news from Techmeme, Investing.com — 2 reports on this story. Machine-written — may contain errors; check the original before relying on it.

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