Amazon, in 15 anni investiti in Italia oltre 30 miliardi di euro

In the past 15 years, Amazon has invested over 30 billion euros in Italy, with 5 billion of that amount being allocated to 2025 alone, according to Giorgio Busnelli, Amazon Italy's vice president and country manager. These investments encompass both capital expenditures, such as data centers, logistics infrastructure, and offices, and operational expenses, including salaries for staff.

According to a model extended across these investments, Amazon's contributions have added approximately 23 billion euros to Italy's GDP, with around 4 billion of that added in 2025.

Busnelli highlights Amazon's recent projects aimed at enhancing the customer experience by strengthening its logistics network, localizing products closer to customers, and ensuring faster deliveries. The company recently opened a new logistics center in Jesi, expected to employ more than a thousand direct full-time employees over the next three years. This investment cost 180 million euros.

Amazon employs over 100,000 people in Italy, including over 19,000 full-time staff and 45,000 seasonal and part-time employees, as well as 45,000 workers involved in construction, professional services, and last-mile logistics. In addition to logistics sites, data centers, and offices, Amazon has eight research centers in Italy, including one in Turin focused on artificial intelligence, voice recognition, and natural language understanding for Alexa+, which supports customer choices and purchasing processes.

Amazon plans to increase efficiency in a sustainable and rapid manner for last-mile deliveries. The company has electrified fleets of delivery partners, introducing over 500 electric vans in 2025, and operates micromobility hubs in eight Italian cities, enabling deliveries in historic centers using electric cargo scooters and pedal-assist bicycles.

Amazon has also contributed to the development of eight solar parks and has installed 32 photovoltaic systems on the roofs of its logistics sites. This has led to a significant impact, with around 20,000 Italian SMEs selling products worldwide through Amazon's platform, generating over 4 billion euros in sales, including 1 billion from foreign markets and more than 100 million products shipped globally.

About 45% of these companies are located in the southern region of Italy, where e-commerce is seen as a lever for internationalization. The "Made in Italy" showcase promotes over 5,500 Italian SMEs. In addition to these efforts, Amazon has committed to supporting STEM education through the Amazon Future Engineer program, aiming to train 200,000 talents in Italy by the end of the year.