챗지피티 광고, 도입 200일만에 연환산 매출 1.4조원 돌파

Approximately 200 days after introducing advertisements to its AI-powered chatbot ChatGPT, the company's revenue from advertisements surpassed $1.4 trillion, marking a significant milestone. This rapid growth has positioned ChatGPT as a new competitor in the digital advertising landscape, dominated by Google and Meta. OpenAI announced on July 31 that ad revenue from ChatGPT has reached $1 billion across 40 nations.

ChatGPT ads were first introduced in the United States in February, initially targeting adults with a free tier and the most affordable paid tier, 'Go.' The service has since expanded to over 40 countries, including South Korea, which began providing the service on November 11. Considering OpenAI's overall annual revenue of $400 billion, the ad revenue constitutes about 2.5%.

OpenAI emphasizes the advantage of ChatGPT advertisements in providing highly relevant information to users throughout the search, review, and decision-making process. By adapting to the user's context based on their location and preferences inferred from their conversation, the ads differ from the traditional search-based approach.

OpenAI clarifies that advertisements remain clearly separated from ChatGPT's responses and that advertisers cannot influence the response or access users' confidential conversations. The company plans to introduce new ad formats, purchasing methods, and performance measurement functions in the future as it expands the ChatGPT advertising market.

The rapid growth of ChatGPT advertising could potentially disrupt the current advertising landscape dominated by Google and Meta, as the industry anticipates that generative AI models could become the new gatekeepers for search, product exploration, and purchasing decisions. Other ad platforms, such as Google's 'AI mode' in its search feature, are also testing ad formats.

However, OpenAI's main competitor Anthropic has stated that it will not introduce ads to its model, Claude. Reuters described the situation as OpenAI challenging Google and Meta's dominance in the advertising industry.