What is pheromone-maxxing? The no-shower trend, explained.
Pheromone-maxxing has some young men skipping showers and deodorant to boost attraction. Here's what the science says and how it connects to looksmaxxing.
Pheromone-maxxing refers to a trend among some young men online who skip showers, avoid deodorant, and wear dirty clothes in hopes of amplifying their natural pheromones and becoming more attractive to potential partners. While pheromones are well-documented in many animals, there is no conclusive evidence of a human sex pheromone. The practice is part of a broader online culture called looksmaxxing, in which individuals seek to optimize their appearance through skincare, exercise, and cosmetic procedures.
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