U.P. govt. to appoint Gen Z reel makers as cultural ambassadors

The Uttar Pradesh government has announced a new initiative to engage Gen Z content creators as cultural ambassadors for tourism promotion. Through the 'Visit My State Uttar Pradesh' campaign, participants are invited to create 60-second reels highlighting what makes their city unique. The winners of this competition will be appointed as cultural ambassadors for their respective cities.

The Tourism Department believes that Gen Z plays a significant role in shaping digital culture and travel discovery, and they aim to give young residents a new role in showcasing their city's heritage, culture, food, traditions, and hidden gems. The campaign emphasizes the importance of short videos, personal recommendations, and creator voices in influencing travel decisions and promoting local culture and pride.